Cinturato Pirelli Ad, 1960 

Cinturato Pirelli Ad designed by Bob Noorda in 1960.

Introduced in Italy in the mid 1950’s, this stylized oblique tire ad is for the innovative, now legendary Cinturato fabric radial tire.

Bob Noorda (1927-2010) was a Dutch-born graphic designer. He helped introduce a Modernist look to advertising posters, corporate logos and, in the 1960s, the New York City subway system.

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