Geigy Ad, ca. 1965

From Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940 – 1970. The work of the design studio at J. R. Geigy Ltd, a pharmaceutical company founded in Basel, Switzerland in 1758. Geigy helped extend the International Typographic Style with its minimalist. Geigy employed designers such as Karl Gerstner, Jörg Hamburger, Toshihiro Katayama and Armin Hofmann.

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MID-CENTURY MODERN DESIGN
A celebration of mid-century modern architectural, interior and product designs.

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